Why you need a professional photographer
When you hire a professional photographer, you are paying for their service and experience in exchange for high quality, memorable images. Remember, taking great photos more than just pushing a button. A professional photographer can be consistent in numerous situations by adapting to the surrounds based on knowledge. This consistency, adaptability and knowledge are all things that bring about quality results from the professional photographer.
It’s true that equipment alone does not magically make someone a professional photographer. So just to clarify, if someone goes to the camera store Saturday morning and spends thousands, that doesn’t mean he or she is automatically a professional. However, for those truly doing photography professionally, there is often a hefty investment that comes with it. In the BIG brand photography world, it’s likely these photographers will not be going after that business. But small business owner beware, make sure the photographer is equipped to the job and provide excellent quality.
IT’S YOUR BRAND
Your brand is important and professional photography is an easy way to help your brand stand out. It’s true that in the digital age that you or your friend with a nice camera can get some shots that may be just good enough for the web and look good. However, with a little financial investment for a true professional photographer, your brand could go from good to great. Perception is everything. Invest in a real professional photographer and not someone who just takes good pictures.
YOU GET WHAT YOU PAY FOR
OK, you don’t always get what you pay for and sometimes expensive is not as good as cheap. However, when you are working with a true seasoned professional photographer and are truly comparing apples to apples, it’s likely that the cheapest photographer out there will not deliver equal results. This is the main reason why most clients get it wrong with the end products they find from those photographers they hire to do their work. As a company we will always sit down with our clients and discuss so that at the end of the day the get what they have paid for.
A professional photographer doesn’t just hand you a flash drive containing all of the pictures that were taken during the event when they’re done(raw footage). Part of the service and product offering is that your corporate event photographer takes the time to edit your images to ensure that they are properly exposed, cropped and color corrected. Find out if the photographer you are considering edits their work. This is one easy way for the photographer to save you some money and them some time but likely deliver good results vs. great.
A quality corporate event photographer has the commitment and composure to work for long periods, finding the “narrative” of your event and weaving these stories together in a truly special way. A professional photographer, especially in business world, should not only deliver great photography but makes you feel great by his or her attitude